All of which make today’s announcement — Jordan Brand will have its first collection with a football club, Paris Saint-Germain — feel entirely appropriate.
“Jordan Brand and Paris Saint-Germain share a distinct position in sport and style, so to partner with the club is a natural fit,” says Michael Jordan.
Jordan’s thoughts are echoed by PSG president Nasser Al-Khelaifi who notes, “The partnership between Paris Saint-Germain and Jordan Brand reflects the ambition of both brands to combine style, performance and innovation. We share many values with Jordan Brand, which is known worldwide for its sporting heritage and exciting contemporary designs. We believe it is a partnership which will excite our fans, help us to reach new audiences and enhance our global reach.”
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